ARIANNE ELMY
Brand Strategy: Collaborated and guided a spectrum of creatives and marketers to continually expand brand. Spearheaded all press and partnership placements.
Branding
Created a concise brand identity, organized photoshoots, scouted talent and lead creative marketing design.
Website Pop Up
AE Emails
AE Emails
AE Email Header and Footer
AE Gradients / Graphics
AE Brand Colors
AE Logo
AE Wordmark
Market Research
Analyzed existing and competitor’s audience to gain insights and make adjustment to the overall strategy. ( Including: Website Interface, Media Buying and Brand’s Presentation.)
UX Design
Used analytics and customer profiles to redesign a more cohesive and user friendly digital experience. Successfully illustrate and explain each new element to coder.
Celebrity & Editorials
Built up over 1k press contacts and fostered relationships with stylists, editors and influencers. Oversaw all press strategy and lending.
Mariah Carey x No No Video, Cleopatra Dress
Lil Kim - Pink Coat
Lil Kim - Black Coat
Katy Perry x American Idol, Full Look
Lorde- White Oversized Ruffle Top
Brandy x Wendy Williams Show - Good Luck Dress
Tinashe - Velvet Aaliyah Pants
Noah Cyrus - Custom Look
NYMag/The Cut
Olivia Holt - Full Look
Ashanti - White Oversized Ruffle Top
Angela Simmons - White Oversized Ruffle Top
BET - White Oversized Ruffle Top
Vogue Tawaiin - Black and Silver Sequins Skirt & Jacket, Black Buckle Pants
Janelle Monae x Pynk Video - Pink Coat
Sabrina Carpenter - Mauve Aaliayh Pants
Kehlani - Insert Metal Pearl Pants
Harper's Bazaar - Arianne Dress, Faux Leather Jacket
Heidi Montag x Paper Magazine - Top
Serayah x Bello Magazine - Pants
Chloe Lukasiak - Full Look
Remy Ma - Full Look
Amanda Seales - Full Look
Angela Simmons - Striped Party Blouse
Nafessa Williams x Steve Harvey - Full Look
Eva Marcille x Bravo Watch What Happens Live - Full Look
Daya x Nickelodeon Choice Awards - Cut Away Bustier
Daya x Jingle Ball - Mariah Overalls
Jeannie Mai x The Real - Leg Tie Capris
Angela Simmons - Insert Mesh Tank
Brie Bella - Black and Silver Beaded Oversized Ruffle Top
Chvches x Ellen Degeneres - Cleopatra Dress
Harper's Bazaar - Denim Oversized Ruffle Jacket
Meagan Good - Blue Organza Party Blouse
GQ South Africa x Martha Hunt - Smocked Sleeve Top
GQ South Africa x Martha Hunt - Mauve Aaliyah Pants
Ava Max x The Voice - Black Aaliyah Pants
Lil Mama x "Growing Up Hip Hop" - Cleopatra Dress
Rachel Platten - Insert Metal Pearl Pants
Larsen Thompson - White Oversized Ruffle Top
Nylon - Top Designer to Watch
Nafessa Williams - Black Circle Top
Erin Moriarty - Burgundy Nouveau Cascade Dress
Nastia Liukin - Pink Coat
Nylon - Black Silk Double Layer Shorts
Nylon - White Buckle Pants
Who What Wear - Mauve Aaliyah Pants
Ruby Lane - Full Look
People Espana Segment
Dascha Polanco - Black Oversized Ruffle Top
Rydel Lynch - White Oversized Ruffle Top
Malina Weissman - Faux Leather Jacket
Malina Weissman - Mary Dress
Landry Bender - Prince Coat
Landry Bender - Faux Leather Jacket
Who What Wear - Velvet Aaliyah Pants
Camren Bicondova - Full Look
Mo - Waste Shirt
Mo - Cut Away Bustier
StyleCaster - Strappy Skirt
Schon Magazine - Full look (except pants)
Stylight
Nylon Germany
Taryn Manning - Circle Dress
NY Post
Nylon June 2020 - Strappy Skirt
Chloe Lukasiak - Full Look
Betty Who - Mini Paillette Dress
Jade Chynoweth - Electric Blue Burst Top
Camren Bicondova - Full Look
Influencers
@JosieCanseco 1.1Million
@JessicaClements 700K
@JessicaClements 700K
@JessicaClements 700K
@NatalieoffDuty 686K
@uglyworldwide 660K
@HannahBronfman 689K
Jasmine Cephas Jones 655K
Jasmine Cephas Jones 655K
@SophiaHadjipanteli 457K
@TheRavenLyn 334K
@SidselRasmussen 248k
@liltuneshi 216K
@Elena_Matei 223K
@DylanaSuarezSuarez 201K
@DylanaSuarezSuarez 201K
@DylanaSuarezSuarez 201K
@CremedeMichelle 200K
@JillianMercado 180K
@Peyton.Knight 134K
@Melotones 130K
@thatschic 126K
@HollyParkerPhoto 121k
@BCompleted 119K
@BCompleted 119K
@BCompleted 119K
@RenataGubaeva 118K
@AnnaMilaOfficial 108K
@LinhNiller 102K
@Che_Maya 97.1K
@KittyCash 88.5K
@nikilovesu (Niki Taylor) 85.5K
@nikilovesu (Niki Taylor) 85.5K
@zhours 78.9K
@zhours 78.9K
@zhours 78.9K
@ItsJennaRennert 68.3K
@VBiancav 64.1K
@Graciedzienny 67.4K
@LaurenCaruso_ @52.1K
@KristineLeahy 253K
@JoyCorrigan 673K
@msamyj (Celebrity Stylist) 40.9K
NYFW
Organized official NYFW show while simultaneously producing a 35 look collection documented below by Nylon Magazine. Scouted venue, casted models, worked with hair and makeup to create show looks. In charge of invite list including buyers, press and celebrities. Secured fully sponsored after party at the James Hotel.
