Arianne Elmy brand partnered with Global Fund For Women to help the foundation approach a new audience, raise awareness for Women’s Rights and statistics, and acquire meaningful impressions. The challenge Global Fund For Women faced was reaching a younger audience. I had to find an engaging way to educate; the campaign balanced an overall mood of: Tongue in Cheek, Raw, Funny, Empowering and Serious. The focus was uniting women.

Campaign

Recruited 12+ diverse women, a Sudan Refugee, U.N. Employee, Editors, Founders, Nurses, Moms, and all around Warriors to share personal stories on a variety of challenges faced by women daily and partake in a documented day of meeting each other all. The clothing was all designed by Arianne Elmy brand specifically for the campaign.

Interviews

Topics: Pregnancy, Pro Choice & Birth Control, Lack of Opportunity & Sexism, Rape & Violence (more interviews here)

Instagram Graphics

Partnered with @Betches editor to create captivating copy to perpetuate viral posts among target audience.

Celebrities & Influencers

Used my innate public relations skills to gain an extensive, curated group of celebrities and influencers to organically discuss the campaign.

Others Gifted Included: Hailey Beiber(24.6m), Genevieve Padalecki (1.2m), Ginger Spice/Geri Halliwell (1 m), Nikita Dragun (5.9m), Meghan Trainor (10.7m), Carly Rae Jepsen (1.9m), Lameka Fox (220k), Aerin Creer (279k), Deelishis (3.3m), Dylana Suarez (205k), Natalie Suarez (610k), Rosario Dawson ( 1.1 m), Tiffany Sorya (162k), Kristina Roma Nova (256k), Lucy Hale (24.7ml, Meg Donnelly (1.1 m), Arielle Vandenberg (1.3m), Cara Santana (787k), Peyton List (16.3m), Hannah Stocking (17.6m), Anna Lisa Christiane (920k), Tini Stoessel (11.9m), Brittany Sky (232k), Kicki Yang Zhang (290k),@YesJulz (616k)